Tag: Sponsorship

Country Throwdown -In the Spirit of Vans Warped and Rockstar Mayhem, Kevin Lyman and 4 Fini Launch a Country Music Tour

A traveling country tour in the spirit of Warped featuring a diverse line-up, pre-show tailgating, singer-songwriter contests, and lifestyle attractions should make for an historic American tour.

Snowboarding vs. Skateboarding: What’s It Take to Get the Next Gen Involved

Comparing Label Networks’ data on both sports, this story shows the potential crossover and where things are heading for capturing a new generation of riders/skaters.

Quantifying the Effectiveness of Word-of-Mouth a.k.a. Viral Marketing with Youth Culture and Where It Works Best

Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.

Olympics Channel with U.S. Olympic Committee Pisses-off International Olympic Committee, Plus Latest Trends on New Sports in the Olympics and the Youth Olympic Games

How Canoe Sprint beat out Softball as a new Olympic sport is beyond me, not to mention that Snowboarding isn’t even in the Youth Olympic Games and Curling is. How the IOC keeps creeping backwards.

The Rise of Women’s Motocross and the X Games Influence Pumps New Opportunities for Fans, Female Athletes, Sponsors, and Fashion

Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.

%u201CHow many video clips do you watch online per day on average?” 13-25-year-olds in North America Tell It Like It Is

Fresh data from Label Networks’ Digital Lifestyle Report ’09 reveals new trends in new media, communication, technology among youth culture.

Hurley U.S. Open of Surfing Attracts 500,000 Fans, Massive Waves, Top Competitors in Surf, Skateboarding, and BMX, plus Latest Trends in Surf-related Fashion

On-going action in “Surf City” as a monster swell ripped through, attracted scores of people, stoked sponsors, and brought out the best in surf culture. Here’s the inside scoop.

%u201CDo you let Corporate Brands (i.e., Energy drinks, Automotive, Food) become friends/followers on your social network profiles?”

Sneak peak at Label Networks’ annual Digital Lifestyle Report 09 reveals which demographics are most interested in friending brands and why.

Vans Warped Tour’s 15th Anniversary Kick-off Proves an Ongoing Formula for Success with a Mix of Bands, Unique Sponsorship, and Starting Point for Youth Culture Trends

With bands ranging from 3OH!3 to Fear, hundreds of thousands of kids flock to this tour each year, making the Vans Warped Tour the official rite-of-passage in American youth culture. Here’s why.

Vans Warped Tour Sponsor Activities Provide Insight on What Rocks This Summer in Music Festivals Towards Attracting Youth Culture

Often considered leading-edge in sponsorship programs, here’s was what to expect from Warped’s 15th anniversary tour launching June 26.