Tag: Sponsorship

Women’s Halfpipe Olympic Snowboarding Results Illustrated Big Maneuvers That Inspired the World

Taking a look at women’s snowboarding halfpipe in the Olympics and what this means for the sport based on performances, young women and our global data, and opportunities in the future.

Shaun White Wins Olympic Gold Medal in Snowboarding Halfpipe with 1260 Double McTwist

White would prefer his signature trick be re-named the Tomahawk after a giant steak he ate after winning gold at the X Games. Here’s what went down during the Vancouver Games’ most exciting night.

Coachella Valley Music & Arts Festival Announces Band Line-up Indicating %u201880’s and %u201890’s Revival, Super Groups, and New Break-out Bands

What happens at Coachella is a strong indicator of what to expect from 2010’s summer’s concert festival season in the USA and Europe. Here’s the scoop.

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

Big Wave Surfing’s Legendary Event The Eddie Aikau by Quiksilver Goes Off in Macking 50-foot Waves, Stoking Fans, Sponsors, Media

Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.

Surfing Round-up: $1,000,000 Vans Triple Crown of Surfing Gets Underway; Big-Wave Event Eddie Aikau Invites Announced; ASP Europe President Argues for”Free” Surfing Competition Changes

It’s big wave season which means time for the most prestigious surf competitions among global pros, sponsorship opportunities, and announcements in competition formats for 2010 effecting the industry.