
Apple CEO Steve Jobs took the stage today at WWDC and announced a new cloud-based service that does a multiple of things, including changing the music industry.
Not to be outdone by Target’s new collection from Shaun White, Laird Hamilton’s with Steve and Berry’s, nor Wal-Mart distributing OP, Kmart has announced a sort of soft launch of their new action sports inspired collection called “Boarding” to be released in 100 “strategically located” stores this summer (and a possible roll-out to another 1,400 later in the year). While the name is obviously boring, what’s interesting is that the Boarding logo looks like a mash-up between Quiksilver and Rip Curl.
It's not all that surprising that Target Corp. would want an icon like Shaun White. As an Olympic gold medalist in 2006 in Snowboarding SuperPipe, X Games Gold medalist in Vert Skateboarding and Snowboarding SuperPipe, video game character, and 10-year-contract holder with snowboarding's largest brand Burton, to get the Flying Tomato on a contract may mean big business towards reaching youth culture. Or clearly Target thinks so. And they may be right.
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