We are often asked by brands creating new strategies what makes the most sense for them in terms of relevancy and connection with youth culture markets. Taking a look at a variety of youth culture lifestyle associations and playgrounds that are shaping new subcultures within the marketplace today in the United States, in this story, […]
Getting Inked: The Influence of Tattoo Culture Among Today’s Youth Lifestyles—Label Networks’ Latest Report
Girl with the Dragon Tattoo Look Coming to H&M by Trish Summerville
The much-anticipated cult hit book series and movie from Sweden is being remade into English, inspiring an entire hardcore girl collection via H&M.
T-shirt Graphics from the Dub, Lowrider, and After-Market Car Culture Scenes Attribute to the Most Core Urban Graphics in Apparel, Indicating a Source of Where Many Designs Come From and Why
This graphics round-up shows the power of the streets influencing design stretching from gang-influenced messages to downed ghetto birds and a strong “Straight Outta Compton” vibe. It doesn’t get more core than this.
MAGIC’s S.L.A.T.E. Fashion Trade Show Provides Fresh Platform for Progressive Street Lifestyle Brands
Shows within THE SHOW was the theme of MAGIC International Fashion Trade Show this year, with one of the highlights being a new home for progressive street and lifestyle fashion brands called S.L.A.T.E.