Celebrating its 15th year, Kevin Lyman presented to music industry press and fans what to expect from Warped this summer, including top bands making an impact.
Vans Warped Tour Kick-off Party Symbolic of What to Expect from Summer’s Largest and Longest Musical Tour
Dub Show Tour Kicks-off in LA with Tricked After-Market Cars, Lowriders, and Enough Bling to Prove a Recession-Proof Subculture Does Exist
This event, featuring hot cars, hot girls, big rims, and pimped rides, makes it tough for even hot performers like Ice Cube and Jim Jones to measure up.
Fall Out Boy’s New Video Game Blends Music and Gaming for Greater Fan Interactive Fun
NBC Sports X MTV = Alli
In a move to bring some of the top action sports properties under one big umbrella organization, the Alliance of Action Sports may give the industry serious mainstream leverage.
Cardboard Robot’s Mixed Themes for Fall ’08 Ranging from Hollywood to Miami Vice, Politics, Deer Hunters, Music, Keeping Retailers on Their Toes
Cardboard Robot based out of Long Beach, CA, has always been a fascinating brand for their mix-up of themes and tight connections with music, politics, skateboarding, and artists. In the last 4 years, the brand has crossed over into having complete collections with between 80-100 accounts per season, and are now expanding internationally.
Miyavi’s Japanese Visual Kei Kabuki Rock Catapults Growing Subculture of Japanese Music Fashion Mash-ups Influencing New Youth Markets Across North South America, France, the UK
Ever-alert to the taxonomy of the risible, those of us at Label Networks absolutely love it when we discover the climate change of a new trend. This is clearly the case in the wake of Miyavi, a self-described “visual kei rocker” that is changing up even this concept of original Japanese visual kei J-rock bands into, as Miyavi describes it, “my own sense of visual kei, which is influenced from Japan, kabuki, but many cultures into its own show, sound, fashion.”
Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?
Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.