Tag: tour

Highlights from Label Networks Presentation “Music and Action Sports Crossover–Connecting with Youth Culture”

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Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.

Vans Warped Tour Kick-off Event Illustrates Diverse New Line-up for North America’s Longest Running Tour

Performances by Andrew W.K., Pretty Reckless, Pierce the Veil, Death Punch, and Kevin Lyman’s predictions indicate this summer’s Vans Warped Tour will be the most memorable yet. Here’s what went down.

Venues: X/Y Tribes in the House

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How Architecture, Entertainment Venues, Runway Shows, Retail Spaces Need to Address the Importance of Attracting a New Youth Culture

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

Country Throwdown -In the Spirit of Vans Warped and Rockstar Mayhem, Kevin Lyman and 4 Fini Launch a Country Music Tour

A traveling country tour in the spirit of Warped featuring a diverse line-up, pre-show tailgating, singer-songwriter contests, and lifestyle attractions should make for an historic American tour.

Vans Warped Tour’s 15th Anniversary Kick-off Proves an Ongoing Formula for Success with a Mix of Bands, Unique Sponsorship, and Starting Point for Youth Culture Trends

With bands ranging from 3OH!3 to Fear, hundreds of thousands of kids flock to this tour each year, making the Vans Warped Tour the official rite-of-passage in American youth culture. Here’s why.

Vans Warped Tour Sponsor Activities Provide Insight on What Rocks This Summer in Music Festivals Towards Attracting Youth Culture

Often considered leading-edge in sponsorship programs, here’s was what to expect from Warped’s 15th anniversary tour launching June 26.

Lance Armstrong Bike Designs with Pop Artist Kenny Scharf and Street Artist Shepard Fairey Bring Attention to Nike’s”Stages” Benefit Show for Cancer

Great example of how street and pop artists are becoming embedded into the mix as brands and sports celebs seek excitement and cred via artist collabs.