Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.
Label Networks’ Mobile Culture Lab to Launch Vans Warped Tour Android App, iPhone App for Skaters’ BiebelsWorld, Apps for Keep-a-Breast Foundation and Center for Biological Diversity
Latest wireless development applications for the youth culture mobile markets to be deployed, ranging from music tours, to skate, to non-profits.
Vans Warped Tour Kick-off Event Illustrates Diverse New Line-up for North America’s Longest Running Tour
Performances by Andrew W.K., Pretty Reckless, Pierce the Veil, Death Punch, and Kevin Lyman’s predictions indicate this summer’s Vans Warped Tour will be the most memorable yet. Here’s what went down.
Venues: X/Y Tribes in the House
How Architecture, Entertainment Venues, Runway Shows, Retail Spaces Need to Address the Importance of Attracting a New Youth Culture
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.
Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum
Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.
Vans Warped Tour Sponsor Activities Provide Insight on What Rocks This Summer in Music Festivals Towards Attracting Youth Culture
Often considered leading-edge in sponsorship programs, here’s was what to expect from Warped’s 15th anniversary tour launching June 26.
Lance Armstrong Bike Designs with Pop Artist Kenny Scharf and Street Artist Shepard Fairey Bring Attention to Nike’s”Stages” Benefit Show for Cancer
Great example of how street and pop artists are becoming embedded into the mix as brands and sports celebs seek excitement and cred via artist collabs.