Tag: trade

Levi’s Powersliding”Extreme Sport” Marketing Plan and Other Marketing Oxymorons

While the yPulse Mashup was a great success overall, one concept caught our attention of what NOT to do to reach youth markets.

Sneak-Peak from E3 Announcements Features Sony’s New PSP Go

Not to be confused with the Sony PSP 3000, this version is lighter, faster, and carries more gigabytes.

Denim’s Multi-Dimensional Fate

Changes in denim brand leadership, denim trade shows, and youth culture brands indicate a massive, ongoing shake-up.

ScoLar from Japan Stays One Step Ahead of Street Trends in Many Ways Including the Introduction of Reversible Fashion Options

Staying ahead of street trends via fast design, manufacturing, and distribution is more important today than ever. ScoLar figured out how to do it.

Agenda Moves to Huntington Beach to Correspond with U.S. Open of Surfing and Earlier Buyer’s Cycle Dates

Timing of trade shows have always been a major issue, as has their affiliation and of course location. Latest changes for Agenda may be a good but doe make sense for it%uFFFDs core exhibitors?

Pool Fashion Trade Show Reflects Unexpected Upbeat Mood as Art-Inspired Designers and Boutique Buyers Explore New Options with High-Volume Traffic

Pool continues to show that trade shows can stand apart -even if it’s within the same hall as others -based on the quality and uniqueness of its exhibitors and buyers.

Looking Back to the Future and the Rise of Neo-Vintage Trend-Fresh, colorful slides from Label Networks’ Global Youth and Street Culture Fashion Presentation

Label Networks’ presentation at MAGIC Fashion Trade Show last week was the most highly-attended seminar at the show with 400 vying for seats. For those who missed it, here are highlights.