Tag: Trends

Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds

Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.

China Youth Culture Online Shopping Habits: Fresh Data on Patterns Traits in Youth Culture Across Beijing, Guangzhou, Shanghai Reflect Demographic Differences Opportunities Among World’s Largest Consumer Marketplace

In honor of Chinese New Year, this week Label Networks takes a look at many important characteristics and preferences among 15-25-year-olds in China, particularly among the middle-to-upper class across Beijing, Guangzhou, and Shanghai, based on fresh results from our 3rd annual China Youth Culture Study 2008. Overall, when compared with our other Global Youth Culture Studies, including Europe, Japan, and North America, the changes from China past studies have been the most significant, indicating that China is the marketplace undergoing the greatest changes across the board.

T-shirt Brand Innovator Exclusive Interview Delivers Insight on Sales Cycles, Reps, Distribution, Manufacturing, Music, Inline, and Skateboarding Influences on the Marketplace, How Lady Footlocker Could Have Made a Fortune

This week’s Interview is with AJ Jackson, a T-shirt Action Sportswear Pioneer -Los Angles, CA New York City. Specialties include: Streetwear, Action Sports-inspired Apparel, T-shirts, Denim, Sales Reps, Trade Shows, Connection with Music Apparel Crossover Particularly Punk, Hip-Hop, Reggae, Dub, Indie

Denim Trends in Purchasing Patterns Changing Size of Market Indicate Opportunities within Specific Demographics in Youth Culture for the Industry

In our Street Fashion Business Resource Report, Label Networks uncovers what’s going on in the changing denim marketplace, not only with brand preferences, but also spending patterns, key price points based on specific demographics, and new opportunities for price-point denim and premium denim.

Sports News: Singapore Gets Bid to Host 1st Youth Olympic Games; President of Quiksilver Bernard Mariette Resigns as Bob McKnight, CEO, Takes on Additional Role

In our on-going reportage of the Youth Olympic Games, the latest update is that Singaporehas won the bid to host the 1st Games in 2010, beating out Moscowin the final bid.

“This is a key moment for the Olympic Movement,” said Rogge to journalists present in Lausanne. “Singaporehas put together a very exciting project. Hosting the Youth Olympic Games for the first time is a great responsibility, and I have every confidence in the team in Singapore. I have no doubt that their professionalism and enthusiasm will be instrumental in the staging of successful Youth Olympic Games in 2010.”

Sneak Peak at Sneaker Culture Trends from Label Networks’ Capacity-Crowd Presentation at MAGIC Provides Insight on Why the Marketplace Continues to Rock Fashion

Coming off the trade shows last week including MAGIC, Project, Pool, and United, Label Networks has decided to provide subscribers insight into some of the highlights from our presentation which took place on February 13 and 14th to maximum-capacity crowds.

MAGIC Fashion Trade Show South Hall Review by Label Networks Indicates Street Fashion Has Evolved Moving in Niche Directions Inspired by Music, Sports, New Icons, Eco-Warriors, Street Culture

The MAGIC International Fashion Trade Show February 12-15, 2008 brought out more than 100,000 manufacturers, buyers, retailers, fashion-forward designers, along with the latest up-and-coming styles primarily from North America, as thousands of people in fashion and related industries such as music, electronics, and video gaming gathered in Las Vegas for 4 days to see the latest trends from the industry.

The Power of Pop-up: Comme des Gar?ons Opens Guerrilla Pop-up Store in Downtown LA with Opening Attracting Scores of Industry Players Coming from MAGIC and Project Insight from Label Networks’ Presentation on Pop-up Trends

Late Saturday night February 16, on the heels of successful trade shows at MAGIC and Project in Las Vegas, scores of fashion industry insiders made their appearance at the coveted guerrilla pop-up store opening of Japanese high-end street brand Comme des Gar?ons in downtown Los Angeles. Located across the street from Label Networks office, our new neighbors greeted us kindly as we, along with many others, made our way behind a black gate into an alley located next to a cool local sneaker shop to get access to the hidden store. It’s so secret that the only way you can find the entrance is to look for the alley dumpster–the door’s on the other side.

Project Inspires Beauty in the Concept of Trade Shows While Providing a Business Platform for Leading Brands Retailers in Denim, Contemporary, Premium Street, Accessorie-Label Networks Bi-Annual Trade Show Review from Spring, 2008

When Project Fashion Trade Show was bought by Advanstar, owners of MAGIC and Pool a couple of years ago, many people wondered if this show could maintain is aesthetic edge, beauty, and most importantly, attraction to top denim brands, premium street, and contemporary. Fortunately, as we walked the halls February 13-15 in Las Vegas, it’s clear that not only has the show stepped-up its program, but continues to attract scores of buyers looking for leading-edge brands.

Pool S(eco)nd Fashion Trade Show’s Move to Central Hall Proves Positive for the Artistic and Eco-Inspired Fashion Brands Representing -Label Networks’ Bi-Annual Trade Show Revie

This Spring, Pool Fashion Trade Show, a smaller yet inspiring show which takes place during MAGIC in Las Vegas each season, maintained a theme of “Fashion Freedom Worldwide.” However this show has clearly gained a reputation for representing a variety of fashion “artists” or art-inspired brands, plus an array of eco-friendly brands that reflect a growing genre somewhere in-between the types of brands showcasing at Project and the street fashion scene of the South Hall of MAGIC. From February 12-14, Pool and their eco show S(eco)nd, reflected a new version of fashion with a variety of brands that maintained the theme of art inspiration -all within an artistic show landscape.