Tag: Trends

Red Wing Continues to Push It’s Revival as a Must-Have Look for Premium Street Fashion by Introducing a Collab with Neighborhood in Japan; Label Networks Uncovers the Growing Importance of the Utilitarian Fashion Movement

Red Wing boots with their traditional red leather and white soles continues its resurgence as a must-have fashion footwear item, particularly among leading-edge fashion players in Japan who tend to seek authentic Americana in choosing their styles.

China’s Blogging Culture: Label Networks’ New Data Reveals Significance of Blogs among 15-25-year-olds in Shanghai, Beijing, and Guangzhou

Blogging has impacted North American and European youth culture tremendously in the past 5 years, but where it’s really making a new impact is among the millions of young people in Asia -especially in Tokyo, Seoul, Singapore, and China’s most vibrant cities of Shanghai, Beijing, and Guangzhou. In this story, Part 2 of online patterns across China

Green Marketing Youth Culture Perceptions:”Do you feel that companies are actually making a change by saying they are”Green” or do you think it’s just advertising?” Fresh Results from Label Networks Provides Insight

Each year, Label Networks asks a series of questions to a representative sample of thousands of young people ages 13-25 about their perceptions, influences, and concerns as it pertains to humanitarian issues, green marketing, the environment, “green” sponsorship effectiveness, volunteerism, among other similar topics.

Tokyo’s Top Retailers, Harajuku La Foret Shibuya 109 Get Overhauled with New Online Avatar Features, Additional Boutique-Label Networks’ Japan Data Reveals Favorite Retail among Youth Culture Where Changes Could Capture Marketshare

The prime locations for seeing the top designs of Harajuku Girl street fashion are obviously in Harajuku, an area of Tokyo between Shinjuku and Shibuya, and can be seen the minute you step out onto the train platform at Harajuku Station on your way to Takeshitadori -a narrow street packed with young people buying up various kinds of apparel, footwear, and accessories.

Denim Style Trends for Summer Fall ’08 for Youth Culture Markets Differ from What Some Expect in the Industry as Different Influences Price Points Determine Directions

Trends in denim preferences for this summer and fall will be greatly affected by how denim brands re-define their meaning of “premium” and adjust price points that attract the greatest percentage of targeted buyers, and what young people consider fashionable moving into the new season.

New Sports Trends Impacting Youth Culture Lifestyles Indicate Changing Marketplace Especially for Skateboarding, Rise of Fixed Gear Cycling, Aggressive Inline, Other Sporting Cultures

Two weeks ago, we were quoted in USA Today in an article that the newspaper was working on regarding a story that noted Tony Hawk was the highest recognized athlete among young people. This, to them, marked a serious change in sports. At Label Networks, we have been tracking so-called youth sports or action sports since our inception and even before that, personally, as the former senior editor of Snowboarder Magazine. In the article, I was quoted for saying that it’s “not uncommon” that action sports heroes would rank higher within certain demographics than football, basketball, and baseball players.

Japan’s Retail Warrior Uniqlo Steps-up Its Digital Shopping Integration on Its Way to Becoming”The New Gap but Different” -Label Networks Profile Data on the Store/Retailer Quantifies How Success Came to Be

It’s not unusual that the highly popular store and brand Uniqlo, originally out of Japan and now quickly taking over key cities as most-liked shopping destination among 13-30-year-olds in North America, would work fast in creating a digital lifestyle and shopping experience for the brand overall.

China Leads Trends in Producing Super Cool-Looking Credit Cards with Mini-Me Versions, Scented, Hello Kitty, Pepsi Graphics to Entice Young Shoppers

In the U.S., choosing the graphics for one’s credit card is about as boring as choosing the graphics for our checks or post office stamps. There really aren’t that many options to choose from, and perhaps because of that, we don’t always care just as long as the card as a low APR rate.

Music and What Drives Trends

As we move into summer music festival and tour season, we plan on running a series of stories that have to do with music including specific bands to note in terms of trendsetting styles and influences, and the correlations that result from music in youth culture markets in North America, Europe, Japan, and China. To start, we wanted to provide a quantitative report that shows just how powerful the correlation is between music and youth culture markets.

Alice Bands, Metallic Headbands, Feathers, Flowers Provide New Accents on Key Summer Hair Accessories for Both Genders

We first mentioned Alice bands in our European Cred Reports from last summer as the prevalence of these skinny bands, which young people in the UK call “Alice” bands” (as in Alice in Wonderland), started gaining momentum as seen on the heads of festival goers.