Tag: Umbro

Retail Round-up: Puma Profits Dive; Iconix Brand Buys Umbro from Nike for $225 Million; American Eagle Outlines Long-term Plan Including Global Expansion

American-Eagle-Outfitters-200

It’s been a roller-coaster ride for many brands as Q3 back-to-school financials report a tumultuous sales season. First, Puma has reported that their profits have dipped 85.1% in Q3 due mostly to falling sales in European markets, indicating just how bad things are there, but there are other reasons as well. As one of the […]

Cool Campaigns for FIFA World Cup: Fader X Nike Sportswear World Music; adidas Originals Star Wars Mash-up; Crewest Street Art Soccer Balls and Viewing Parties; Soccer Ball Ice Cubes

2010 FIFA World Cup soccer fever is underway, and here’s a quick recap of some more interesting campaigns commemorating the big event in South Africa starting on June 11.

World Cup Soccer Fever and Umbro’s Brilliant Campaign Featuring 7 National Street Artists for Unique Badge and T-shirt Collection

Top marketing ploys in sports right now are jumping on the upcoming World Cup in South Africa. However Umbro’s England Home Kit is among the most unique, combining top national artists with collectibles feeding soccer-frenzy.