Author: Penny Dreadful

Rockstar Energy Drink Mayhem Festival Honors Active Military and Veterans with Metal of Honor Charity Program

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The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, is celebrating its 7th year, and as in year’s past, the festival is partnering with charity program Metal of Honor.  This year, Metal of Honor is proud to welcome back its partnership with iHome Audio, as well as welcome Second Stage sponsor […]

Fashion Brands Invade Coachella Music & Arts Festival with Competing Pool Parties, After-Hour DJ Sessions

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Photos by Label Networks With the first weekend kick-off of Coachella Music & Arts Festival taking place this weekend April 11, 2014, we take a look at how it’s become the unofficial festival fashion forecaster for the summer. Each year, Coachella not only showcases top bands usually putting out new albums of the year, and […]

World’s Biggest Heavy Metal Tour Rockstar Energy Drink Mayhem Festival Announces Line-up, 4 Stages, Return of Ice-T

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The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL in its seventh annual sojourn, is pleased to announce the official 2014 artist line-up with the boldest, largest, loudest and most diverse lineup to date. Not only will this year’s festival include the massive ROCKSTAR ENERGY DRINK MAIN STAGE and COLDCOCK AMERICAN […]

Global Inheritance Introduces the Oasis Water Bar for Upcoming Festivals Comparing Water of the Present and Future

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Global Inheritance steps-up once again with another sustainability initiative to introduce climate change issues to youth culture markets through on-site, interactive sponsorship programs. Their latest brings awareness to water through their traveling Oasis Water Bar. With the current record breaking drought in California, and a growing global water scarcity, the need for solutions and actions […]

Women’s Surf Competition, Los Cabos Open, Announced: 1st ASP Women’s 6-Star Surfing Competition in Mexico

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Today, St. Patrick’s Day, the Association of Surfing Professionals (ASP) announced the launch of the Los Cabos Open of Surf, a Women’s 6-Star Qualification Series (QS) event at the quality righthand pointbreak of Zippers from June 16-22, 2014. The addition of the event is a historic step in surfing, as the Los Cabos Open of […]

Video Game Music Grows in Popularity: Now Legit Course of Study at Top Music Universities

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Just as video gaming art scenes and character fashion designs are gaining a foothold in the art and fashion worlds, music for video game music has taken a great leap forward as a growing genre in pop culture for young musicians and a growing field of study in top music universities. According to the Entertainment […]

New Women’s Surf and Lifestyle Brand to Launch Under Stokehouse Unlimited

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Stokehouse Unlimited, launched by former Billabong President Paul Naude, has announced yet another brand within the action sports lifestyle industry. Under the direction of Summer Rapp, formerly of Roxy, and Mandy Fry, formerly of Billabong and Volcom, they’ll be launching a women’s surf and lifestyle brand with a roll-out starting this summer, 2014. This is […]

Art + Music + Youth Culture For Change: Shepard Fairey Creates Visual Identity for 6-Part MTVU Series Rebel Music

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Young people continue to rise-up for change through art and music, and MTV-U has captured this effectively in a new 6-part series called Rebel Music. Utilizing short videos to showcase changes being made in Israel, Palestine, Afghanistan, Mexico, India, Egypt, and Mali, the series shows how powerful art and music can be towards creating an […]

Nasty Gal Moves from Online to Brick ‘n Mortar with Store Opening in LA

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In a completely subtle, yet intriguing method, Nasty Gal founder Sophia Amoruso announced the launch of their first store via Twitter. While many brick ’n mortar retailers  are trying to ramp-up ecommerce platforms, Nasty Gal has the advantage of going in the opposite direction. In 2006, Amoruso launched Nasty Gal, a completely cool vintage/new-designer store […]

Etsy’s New Policies Open Doors for Small Business Growth, But Pisses-off Some Online Artisans, and Revives Question “What Is Handmade?”

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Etsy.com has always been among the leaders when it comes to attracting a community of online artisanal handmade crafters and vintage collectors. But last month, their new policy shifts have raised questions about what exactly, qualifies for being “handmade”—a pre-requisite to host a storefront on their site—and pissed-off the hardcore artists that felt Esty was […]