Author: Ryley Bane

Adrenalina Extreme Sports Chain Bids to Buy Pacific Sunwear

The growing action sports retailer known for their Flowrider continues it’s path towards bringing action sports to everybody in a mall near you.

IMG and Smashbox Studios to Call It Quits After Mercedes-Benz Fashion Week in LA

The two who came together in 2004 decide to go their separate ways. What this means for LA Fashion Week.

Real Merch for Fake Bands Makes Rock Band 2 Even Cooler; Plus a Wrap-up of E3 Video Gaming Conference

Strike a faux-rocker pose with your avatar and create your own $69 figurine. This along with fake band merch now available to add to the interactive entertainment of RockBand 2.

Top Concerns in Youth Culture Reflect Differing Opinions than Mainstream Media Reports

Youth culture markets of 13-25-year-olds aren’t as much in shock-and-awe about the failing economy (and government) as you may think. This DIY generation kicked-in their survival tactics long ago. See what cause-marketing campaigns would make the most difference to them.

ISPO Summer Trade Show in Munich Canceled After 35 Years

It doesn’t come as a shock really that ISPO Summer Trade Show, created by the massive marketing and communications company Messe Munchen GmbH in Munich, Germany, announced on March 6th that they would be canceling their summer sports trade show.

Levi Strauss Launches Mobile Phone”The Original” Marking Another Smart Fashion-Technology Crossover Strategy

It was announced last September that Levi Strauss in Europewas going to launch their own mobile phone, but now it’s on the market officially as of this month with limited edition pieces such as the distinctive red-tab colored top with personalized etching sold in concept boutiques such as Collette in Paris.

Urban Lifestyle Profile Report: Skurban, Urban Freeflow, Freestyle Rolling, Fixed Gear: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, Lifestyles

In the past 2 years, we have had a range of stories about various aspects of the growing influences that urban culture has on the evolution of sports, streetwear, music, and youth culture lifestyles in America -with a ripple effect that’s felt around the world.

Graphic T-shirts: Top Designs and Styles from DIY to Name Brands to Band Merch -Label Networks Takes a Look at What’s Fresh this Summer

Much can be learned about the youth culture marketplace by checking out street trends in t-shirt graphics. In our latest round-up, we deliver fresh images of where things are right now, and the inspiration behind where things are headed next.

X Games Re-Instates Vert Competition After Heat from Pro Skaterboarders BMX Rider-What This Means about The State of Halfpipe Competitions, Including the Youth Olympic Games

Heated talks between ESPN X Games organizers such as Chris Stiepock and professional skateboarders such as Bobby Burnquist, Tony Hawk, and a slew of others (not to mention those flaming message boards on various skate-related sites and blogs) have caused the X Games to continue with its 13-year-tradition of holding a vert (a.k.a. halfpipe) competition for both skateboarding and BMX at the Summer X Games in Los Angeles in July.