Big news from Nike, owners of Hurley today as it was announced that founder Bob Hurley would be stepping down from the helm as CEO after 16 years. He will transition into a new role where he will focus on building and cultivating the community and extending Nike’s relationships with elite athletes.
He will leverage more than 40 years of relationships and experiences to continue doing what he loves best – growing and influencing the development of the sport.
“Bob is a legend in the surf and action sports industry who grew his passion into a globally recognized brand that stands for creativity, innovation and community,” said Mark Parker, President and CEO of NIKE, Inc. “We look forward to continuing our work together to build the Hurley brand globally.”
“Working with NIKE, we’ve been able to connect the world’s best surfers with the most innovative products to inspire riders everywhere,” said Bob Hurley, Founder of Hurley. “Now I look forward to focusing on what I love most — spending my time with the community and growing the sport with the athletes that push the limits of what’s possible.”
Longtime NIKE veteran Bob Coombes, VP, GM of Hurley, takes on management of the business at Hurley, reporting to Jayme Martin, VP, GM Global Categories, NIKE, Inc.