Bread & Butter in Berlin has launched their next campaign for their upcoming show, January 14-16, 2014 at the Airport Berlin Tempelhof called “Ich Bin Ein Berliner” meaning I am a Berliner. The idea, according to the trade show is to bring the feeling of Berlin to everyone around the world interested in the industry of fashion.
According to Bread & Butter, “Our new campaign, “Ich bin ein Berliner”, supports our thought of wanting to bring together our international family of friends and business partners, to join us longer than just for two weeks a year. Over the past months, we have been travelling the world, speaking to the like-minded, and are now finally ready to share this glimpse into their lives and businesses. We are aiming to support this new translation of international family, by bringing our physical tradeshow into the digital world. Making it accessible, always.”
Their site now also features BBB Mag, an online magazine version with interesting new stories of fashion inspiration, people, music, and lifestyle, plus a platform that features different types of people from around the world presented in unique Q&A formats.
For Bread & Butter, one of their goals is to enhance the experience of their trade shows for a year-round connection. This is also where #BBBConnect comes into play. The initial launch has started and will roll-out with a user-friendly platform for doing business and connecting with others from the show year-round.