Category: Fashion

Youth Culture Reponses: What’s the most important to you when buying fashion?

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Youth culture changes in what influences them most when buying fashion now, reveals some new opportunities for capturing marketshare. Fresh results from Label Networks’ Summer Youth Culture Study 2010 -Back to School.

Street Fashion Report: Traveling the Country this Summer, Our Fashion Reporter Provides Latest Scoop on Fresh T-shirt Graphics, Youth Styles, Accessories, Denim, Hairstyles

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What’s hot in youth culture based on what’s actually being worn is often at odds with designer’s predictions and various runway fare. Here’s a look at summer’s trends.

What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.

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While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.

Connecting with Chinese Youth Culture -The Creative Crossover

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Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.

Re-Scene Scensters: Thrifted Street Styles Particularly Retro-Americana Are Redefining Old Eras into New, Changing the Landscape of Retail with the Continued Rise of Thrift

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Tapping the old to create something new is at an all-time high for 2010 resulting in the rise of vintage/thrift stores across the board. A round-up of busy Paris vintage stores, backstreet hotspots in Harajuku, East London’s Brick Lane, plus data changes in retail preferences.