Why Shanghai is the place to be right now, and how more brands are looking to China as a new source of inspiration, revenue growth. Includes images, data from LN’s China Youth Culture Study.
Category: New Media
Creative QR Codes Continue to Push the Envelope for New Branding, Marketing, and Advertising Strategies, as Indicated by Set Japan’s Latest Release for Frisk Mints
QR codes are catching on as the new interactive format using mobile technology, creativity, and genius, as illustrated by Set Japan’s campaigns for Marc Jacobs, Louis Vuitton, Takashi Murakami, and Frisk.
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.