Why Shanghai is the place to be right now, and how more brands are looking to China as a new source of inspiration, revenue growth. Includes images, data from LN’s China Youth Culture Study.
Category: New Media
The Shanghai Report: Global Youth Culture’s Latest Cultural Hotspot Celebrates Expo, Surge of Street Artists, Indie Filmmakers, Urban Fashion, Electronica, and Hip-Hop Flashmob Dance-offs
The Rise of Barcodes, QR Codes, Unique Apps Have Changed the Landscape of Communication, Advertising, and Marketing, Especially among Youth Culture
Label Networks reveals top mobile communication methods most applicable for capturing a new generation of cell phone users.
Internet: How Do You Typically Find Out About New Websites?
Fresh data from 13-25-year-olds across North America in Label Networks’ Spring Youth Culture Study 2010 reveals new sources for connecting youth culture to your site.
Creative QR Codes Continue to Push the Envelope for New Branding, Marketing, and Advertising Strategies, as Indicated by Set Japan’s Latest Release for Frisk Mints
QR codes are catching on as the new interactive format using mobile technology, creativity, and genius, as illustrated by Set Japan’s campaigns for Marc Jacobs, Louis Vuitton, Takashi Murakami, and Frisk.
Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think
Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.