What motivates and concerns youth culture of China is telling in why certain lifestyle brands and subcultures are attractive or not. Reflecting on data results from Label Networks’ China Youth Culture Study.
Category: New Media
China Youth Culture’s Future Concerns, Changes, and Comparisons to Other Youth Markets, Provides Vital Insight for Marketers and Brand Managers Looking to Tap Into the World’s Largest Youth Population
Osama Bin Laden’s Raid Tweeted, Social Media Spreads Word Faster Than TV
Fuel TV Executive Vice President CJ Oliveras Departs–How This Effects Action Sports
How China’s Youth Culture May be America’s Best New Fashion Market -Excerpts and Data from Label Networks’ China Youth Culture Study
Label Networks’ 3rd China Youth Culture Study covering Beijing, Shanghai, and Guangzhou reveals that despite the global economic downturn, the tables have turned as American fashion brands discover new market opportunities.
Gaming Round-up: The Guild’s Felicia Day at SXSW; Vimeo’s HTML5; Rovi’s Open Metadata; Youth Educational Advantages Via Video Games
User-generated content continues to change the landscape of entertainment and branding strategies in youth culture. Here’s a round-up of latest innovations.