Burton Snowboards is added to growing ranks of action sports brands heading to SLC for OR. Wonder how this makes SIA feel?
Burton to Exhibit at Outdoor Retailer for First Time -Joining Ranks of Action Sports Making the Move
Why Get Sponsored When You’re Bigger Than Your Sponsors? Introducing the Shaun White Supply Co.
Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).
Jake Burton Diagnosed with Cancer
Snowboarding Olympic Qualification via FIS Rules Approved by IOC Proves Yet Another Frustrating Blow to the Industry
The relationship between the IOC, FIS, and snowboarding industry has always been difficult, but it just got worse.
Snowboard Slopestyle Added to 2014 Olympics in Sochi; Wakeboard and Roller Sports Under Consideration for 2020
International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.
Outdoor Retailer Trade Show Proves Crossover Potential with Action Sports, Technical and Heritage Fashion Trends, Footwear, Accessories
All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.
Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold
The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.
Snowboarding: Size of Market, Perceptions, and What It Will Take to Get the Next Generation Stoked to Ride
Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.
Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.