Category: Uncategorized

Surfer Andy Irons–A Life Celebrated November 14, 2010

Synchronized tributes were taking place around the world from Australia to Europe, and mainland USA in the greatest outpouring of aloha the surfing world has ever seen.

Influencer-How Trends and Creativity Become Contagious

A new short film by R I Creative gets into the concept of why and how people become influencers and trends are created.

Live Nation Takes a Tumble, New Plans to Lower Concert Ticket Price-What This Means for Music Tour Season 2011

Why such decisions are of importance, not only for the music industry, but brands that use sponsorship as a grassroots method to reach youth culture.

Retail Round-up: Adidas Revenues Up 10%, Abercrombie and Fitch up 2%, American Eagle and Aeropostale Down

Mixture of financial results among youth culture brands reveals new expectations and upcoming fourth quarter guidance.

Levi’s To Introduce Water-less Jeans

Yet another step towards greater sustainability, Levi Strauss has re-created the process of making denim, using far less water.

ASR Folds

Shocking news, but after 29 years, the Action Sports Retailer Trade Show has ended.

Pro Surfer Andy Irons, 32, Passes Away–3-Time ASP World Surfing Champ

We are so sad to report that legendary pro surfer, Andy Irons, has passed away this afternoon.