Since September 11, 2001, we have been asking 13-25-year-olds across North America about their Future Concerns in order to get a sense of the mind-frame of young people and how they think about things. Based on many factors, usually involving social networks, technology, school, politics, the economy and jobs, globalization, family concerns, work, and the environment, the responses have changed with each wave of research, and have become excellent Macro trend indicators of what’s of most important to the marketplace in their future (see also Label Networks’ European, Japan, and China Youth Culture Studies and Future Concerns sections for comparisons globally).

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