Retail Round-up: VF Announces 11% Increase; Abercrombie and Fitch Announces Increase and More Hollisters; H&M Launches Taps Into Unisex with New AIDS Benefit Collection
Notoriety of street artists is reaching new heights as more are seen as Rebels of Change (in a good way) and creative inspiration is finding new sources of DIY funding and acceptance.
Like many trade shows doing more to create a unique atmosphere, MAGIC got creative with the addition of skate-influences, cool street art exhibitions, top DJ’s in heavy rotation, even a fixed-bike give-away. And yes, it was a working show: buyers wrote orders.
Fresh data from Label Networks’ Spring Youth Culture Study 2011 reveals what’s re-shaping mobile strategies and how best to reach today’s new target market.
One of several specific trends emerging from the fashion trade shows last week include a new, more extreme take on Americana fashion providing a unique angle within heritage.