In Label Networks’ new Spring Youth Culture Study 2008, we asked a series of questions about the upcoming election to get a sense of just how 13-25-year-olds are voting or would vote if they could, how they feel about their potential future President, who plans on voting (of those that are eligible), and who they “wish” was a Presidential candidate. The results are quite fascinating because in many ways, it provides insight about the future when it comes to politics, and which demographics within youth culture are more likely to get involved compared with others.
Tag: 2008
Los Angeles Turns Into the New Hotspot for Sourcing, Textiles, Denim, Fashion Trade Shows in 2009
Los Angeles has become the new hotspot for textiles and manufacturing and not just because American Apparel is here and has done an amazing job of illustrating the benefits of vertically integrated manufacturing, or that several top denim sources and manufacturers still reign supreme in the garment district, but word-up is that Urban Expositions out of Atlanta, which does the massive show in Miami called Material World, plans to start a Material World in LA in 2009.
Sunglasse-Who’s the Top Brand Now Why: Label Networks’ Fresh Data on Sunglasses Trends, Brands, Spending, Size of Market Indicate Who’s Leading the Pack Where New Opportunities Lie in this Crowded, Colorful Marketplace
Over the past 5 years, accessories have become key aspects to fashion style when it comes to global youth culture. In particular, sunglasses have taken on new meaning not only in terms of the style one wears, but also the corresponding color of one’s shades to coordinate with various outfits. In Label Networks’ Spring Youth Culture Study 2008, we reveal fresh consumer preference data about sunglasses among 13-25-year-olds in North America, including the top brand preferences, spending patterns on sunglasses, size of market, frequency of purchases, and other characteristics that are shaping the sunglasses and accessories markets in general.
Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities
While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.
Pool Trade Show Launches”Concept to Creation” Theme at Loop Space Featuring their Upcoming Transition to Emphasis on Design, Featuring Brands Anzevino & Florence, Mary Meyer, Feral Childe, Gytha Mander, Velvet Leaf, Meadow, and REVL
Pool Fashion Trade Show kicked-off a special event June 7th called “Concept to Creation” which in many ways indicates their new direction of focusing on fashion design and the designers themselves rather than just art and fashion. With invites featuring designer sketches, rulers, swatches, and pantone color flip books, you can see how the transition is making a special emphasis on the designers behind the brands that will be a part of their upcoming trade show August 26-28 in Las Vegas.
Jockey Hat-The New Lid In Town
Move over fedoras, fitted caps, and crocheted “get crafty” hats, a refreshing change of headwear is soon to hit the market: jockey hats. Created in various materials and designs such as paisley, plaids, even Hawaiian flowers, the street version of the real thing is sure to make a hit on the heads of youth culture this summer and fall.
Street Fashion Report Quantifies Youth Culture Perceptions on Which Country is Producing the Freshest Fashion Trends%uFFFD Indicating Where the Market is Looking for Inspiration Brands
In Label Networks%uFFFD Street Fashion Business Report, insightful results come from where the marketplace is looking mostly in terms of fresh fashion trends.
In this story, we look at the results to the question, “Which country do you think is producing the freshest fashion trends?” This question provides an indication of where young people believe the freshest fashion is coming from, as well as providing insight about where various demographics are looking for fashion inspiration and top brands.
3sixteen Tops the Charts as a Brand That Transcends”Streetwear” Through Quality, Timeless Designs, Attention to Construction
When we first met up with the 3sixteen guys, Johan out of LA, Andrew out of New York, and designer Jeff Hamada at their booth deep in MAGIC’s South Hall area last season, it was a little strange that they were there. For one thing, the 3sixteen collection looked as though it could transcend into, as Bread & Butter Barcelona would put it, “Urban Superior” rather than amidst the usual street fashion fare. Beautifully cut outerwear jackets in textured wool, flannel tapered tops, clean denim, and T-shirt graphics representing inspiration from a variety of sources, including religious references, were attention-grabbing and seemed a step-up and out of where streetwear currently stands today.
Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture
The differences with fashion in youth culture markets vs. older markets (those 26 ) is that trends often come from the bottom-up, rather than from the 26 top-down. What we mean is that young people tend to pick up their ideas for fashion from each other, from utilitarian means, out of necessity, from the streets, grassroots word-of-mouth awareness, or their surroundings in general, rather than from the latest trends dictated by fashion houses, advertising, or marketing efforts on TV as a prime example.