Giant social networks are sick of watching Apple make a killing off music and they’re jealous as hell. Not to mention that they still don’t have a business model%u2026yet. Plus fresh data from LN’s Fall Study on music and technology.
Quantifying the Effectiveness of Word-of-Mouth a.k.a. Viral Marketing with Youth Culture and Where It Works Best
Certain demographics and campaigns work best with viral marketing, but it’s often hard for brand and agencies to quantify. Label Networks scores the proof in this excerpt from the Fall Study 2009.
Youth Culture’s Top Categories for Cutting Back in the Next 6 Months Reveals Who’s in For a Serious Blow -Fresh Data from Label Networks’ Fall Study 2009
For those able to attend Label Networks’ capacity-crowd presentation during MAGIC, this was the one data slide that had people gasping and others quietly figuring new strategies.
“What Sports Do You Most Want to Learn?”–Why Action Sports%uFFFD Greatest Market Opportunities Exist with Females
Label Networks%uFFFD North American Youth Culture Study 2009 reveals that aspirations among females still much higher than males to learn top action sports. Here%uFFFDs the data.
Fashion’s New Muse -American Youth Culture and Key Lifestyle Traits
Trends coming from the bottom-up are re-inventing the fashion industry as consumer demand, changes in shopping, inspiration sources, new key lifestyle aesthetics dictate success in a challenging economy.
Retail Round-Up: Second Quarter Results Indicate Lower Results for Uniqlo and Volcom, and Quiksilver Secures Financing; Adidas Drops 93%
Ups and downs and bank loan consolidations equal a pretty exciting retail round-up for the second quarter for some youth culture brands.
Hispanic Youth Culture Preferences in Footwear Brands and Sneaker Culture Illustrate New Market Opportunities Among America’s Fastest-Growing Demographic
The ethnic make-up of the United States is changing rapidly, especially among 13-25-year-olds. For footwear brands, staying on top means recognizing where certain brands rank and why within this growing demographic and how best to target them effectively.