Tag: advertisers

2022 Olympic Winter Games Bid Process Begins for Either Oslo, Norway, Almaty, Kazakhstan, or Beijing, China—Estimated Value $880 Million

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The bidding process and agenda for the upcoming winter Olympics in 2022 has started with a new Commission. IOC President Thomas Bach said, “Each member of the Commission brings a wide range of expertise and experience and understands what it takes to host a sustainable, well-organised and ultimately successful Olympic Winter Games.” “At a time […]

In a Heartbeat, Antenna Magazine Shutters

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On February 3, 2012, Antenna Magazine posted not on their front page but rather, on their tumblr account, that they were done. “After five years filled with traveling, amazing people and more laughs than should ever be allowed in a work environment, we’re sad to say that ANTENNA has been folded. We are proud of […]

China Youth Culture’s Future Concerns, Changes, and Comparisons to Other Youth Markets, Provides Vital Insight for Marketers and Brand Managers Looking to Tap Into the World’s Largest Youth Population

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What motivates and concerns youth culture of China is telling in why certain lifestyle brands and subcultures are attractive or not. Reflecting on data results from Label Networks’ China Youth Culture Study.

Why China’s Social Networks Make Money and Ours Don’t -Taking a Look at Youth Usability Preferences

In China, top social networks make money -we’re talking billions. And no, it’s not all through ads. Label Networks explains how, plus why you should know the leading social networks among youth culture.

Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most

Psychodemographic traits help marketers, advertisers, and sponsors target effective campaigns. In this story, Label Networks reveals new personal self-descriptions of the American youth market, quantifying how certain ads that match lifestyle characteristics resonate most.

Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets

From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.