ASR launched Thursday, January 24th with all of the excitement that comes with walking the trade show halls of fashion from the giants of surfing, skateboarding, motocross, and action sports lifestyle. Of course the Volcom area had it usual themes this year including neon green and pink, and Electric Vision next door which was just bought out by Volcom celebrated with a Let It Snow theme and confetti snow everywhere. But interestingly the motocross area continues to expand and provide new energy -all surrounded by Famous Stars & Straps. Check out next week’s stories for more from the show floor.
Tag: analysis
Action Sports Retailer Trade Show Kicks Off with Runway Fashion Featuring Top Styles from Skate, Surf, Snow, MotoX Industries – Part One
Agenda Trade Show Offers Tighter, Smaller Show, But Delivers Top Brands Trends in Street Fashion and Action Sports Crossover
Agenda Fashion Trade Show finished up on Saturday January 26, with a successful vibe and energy from its expanded 3-day concept that had many in street fashion thinking that there is hope in this troubled retailer landscape. While the show was smaller this time around, which according to director Aaron Levant was also an intentional move to keep quality high, the show floor was continuously busy with orders being written despite the doomsday economy we’re all now facing. Here’s a quick overview of highlights, but stay tuned for in-depth interviews from Label Networks TV with brands including 10 Deep, ALife, The Museum Group, Aaron from Agenda, Livity, Altamont, Akomplice, Miss Wax, Nikita, Creative Recreation, Cardboard Robot, Hellz Bellz, DCMA Collective, GRN Apple Tree, Keep, Jeepney, Mishka, Beautiful Decay, Obey, In4mation, and WESC.
South Hall Scenster-Leading-Edge Street Urban Fashion Players Give a Nod to the %u201870’s %u201880’s but Reflect Individual Flavor from Various %u2018Hood-Part 1 of Label Networks’ Photo Montage From the Trade Show Floor
The South Hall area located in the MAGIC fashion trade show continues to provide some of the best opportunities for discovering new trends in street and urban style. From February 13-15 in Las Vegas, the South Hall simmered with style from core fashion players. In this photo story, bling in the form of boom boxes, MC microphones, and charms are still the order of the day. Wide gold chains have been replaced by large charms and multiple necklaces, topped with retro sunglasses, shutter shades, and oversized glasses in bright colors.
Street Fashion Report Quantifies Youth Culture Perceptions on Which Country is Producing the Freshest Fashion Trends%uFFFD Indicating Where the Market is Looking for Inspiration Brands
In Label Networks%uFFFD Street Fashion Business Report, insightful results come from where the marketplace is looking mostly in terms of fresh fashion trends.
In this story, we look at the results to the question, “Which country do you think is producing the freshest fashion trends?” This question provides an indication of where young people believe the freshest fashion is coming from, as well as providing insight about where various demographics are looking for fashion inspiration and top brands.
Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture
The differences with fashion in youth culture markets vs. older markets (those 26 ) is that trends often come from the bottom-up, rather than from the 26 top-down. What we mean is that young people tend to pick up their ideas for fashion from each other, from utilitarian means, out of necessity, from the streets, grassroots word-of-mouth awareness, or their surroundings in general, rather than from the latest trends dictated by fashion houses, advertising, or marketing efforts on TV as a prime example.
Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders
It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.
Top Sneaker Brands Changing Landscape of the Sneaker-Freaker Scene for 2008 Indicate Excellent Opps for New Brands on the Edge; Challenges for Others
The footwear market, especially Sneaker Culture, is fickle, cultish, and fundamental -all aspects that breed new trends and subcultures constantly. While some brands may not have a sneaker line, the results here are still important to understand in terms of the general landscape of preferences, styles, and shopping patterns of this marketplace, particularly the explosion of footwear sales from online retailers. In addition, to many people within this age demographic, their footwear, particularly sneakers, can be their entire “outfit” because such emphasis is placed on their kicks -especially if they’re coveted LTD (limited edition) finds.