VF Corporation released their Q1 financials on May 1, 2015, with the Outdoor and Action Sports categories leading the way. Check-out our latest 15th Annual Spring Youth Culture Study 2015 for more information about how the VF brands rank in preferences among today’s youth culture. Here are more highlights from VF: “We remain confident in […]
VF Corp Q1 Results Show Outdoor and Action Sports Up 2%, Vans Leading with Revenues up 16%
Fall Youth Culture Study Reveals Vital Consumer Market Trends in Advertising, Sponsorship, Action Sports, Fashion, Footwear, New Media, Technology, Spending, and More
Label Networks is on Twitter!
Want to follow Label Networks%uFFFD global youth culture street reporters and researchers? Need the 140-word inside scoop fast? Here%uFFFDs your chance.
Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed
Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:
ISPO Summer Trade Show in Munich Canceled After 35 Years
It doesn’t come as a shock really that ISPO Summer Trade Show, created by the massive marketing and communications company Messe Munchen GmbH in Munich, Germany, announced on March 6th that they would be canceling their summer sports trade show.
Levi Strauss Launches Mobile Phone”The Original” Marking Another Smart Fashion-Technology Crossover Strategy
It was announced last September that Levi Strauss in Europewas going to launch their own mobile phone, but now it’s on the market officially as of this month with limited edition pieces such as the distinctive red-tab colored top with personalized etching sold in concept boutiques such as Collette in Paris.
Ecomm Store The Buyble by Rule of Next Launches with”New York State of Mind” Theme Changing the Concept of What’s Possible in an Online Store Street Fashion Experience
Online retail is clearly the wave of the future, but it takes creating an underground movement with a solid database to start a truly credible ecommerce following, not to mention a select grouping of key brands, excellent backend system that can handle commerce, and of course, a connection to the street fashion scene itself. So when Robert Rosenthal, owner of the contemporary street fashion chain called Next out of Cleveland, decided to expand his well-established brick %u2018n mortar stores’ shopping experiences online, he sought for a unique solution that matched his progressive retail aesthetics, which is where Jay Yoo comes in.