Tag: China

Connecting with Chinese Youth Culture -The Creative Crossover

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Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.

UK’s Topshop Opts for Expansion in China and Brazil Before the USA Indicating Shifts in Global Opportunities for Key Youth Culture Retailers

If billionaire Philip Green, owner of the private chain and highly successful Topshop stores is correct, new markets for growth have shifted.

Uniqlo’s 88 Colors From Shanghai to the World Campaign Once Again Re-defines the Retail Experience

Following Fast Retailer’s, Uniqlo is a must for anyone interested in leading-edge ideas in retail, online marketing, and fashion trends.

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

China Denim Market -Surprises in Top Brands, Buying Power, Spending among Youth Market

In Label Networks’ 3rd annual China Youth Culture Study covering 15-30-year-olds across Beijing, Shanghai, and Guangzhou, despite the global economic downturn, there are new markets with great possibilities for fashion brands, particularly denim.