In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]
Future Consumers Report: China’s Shifting Dynamics Effects on Fashion: America’s New Market
Team USA Outfitted by Ralph Lauren Actually Made in China–Fashion Industry Gets Pissed at the USOC
This time, the ones out of step regarding the Olympics isn’t the International Olympic Committee (IOC) but whoever made the decision about the Team USA apparel from the U.S. Olympic Committee (USOC). While the fashion industry is currently undergoing a strong push towards “Made in the USA” apparel and accessories, and the concept of Americana […]
Beijing Fixies Part of New Creative for China Originals Featuring Unique Collaborations with Growing Scene of Urban Cyclists
The Beijing Fixies for the China Originals campaign. Photos by Ka Xiaoxi. The recent launch of China Originals with the creative team from NeoChaEdge has brought attention to the growing scene of fixed bike culture, and urban cycling in general. Not only is this subculture defining new lifestyle territory in the United States and Europe, […]
China’s Year of the Dragon Brings Unique Designs to Footwear
In honor of Chinese New Year, the Year of the Dragon representing power and luck for 2012, we take a look at some creative footwear coming out of China and latest trends in collaborations. First, celebrating 30 years of Nike being in China and 30 years of the Nike Air Force 1, Beijing designer Wang […]
Li-Ning from China Goes Head-to-Head with Nike and Adidas Via Ecommerce in America—How This Effects Sneaker Culture
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]
China Round-up: CHIC Launches New Streetwear and Denim Trade Show in Beijing; ASP of Surfing Launches First China Event Swatch Girls Pro
China Youth Culture’s Future Concerns, Changes, and Comparisons to Other Youth Markets, Provides Vital Insight for Marketers and Brand Managers Looking to Tap Into the World’s Largest Youth Population
What motivates and concerns youth culture of China is telling in why certain lifestyle brands and subcultures are attractive or not. Reflecting on data results from Label Networks’ China Youth Culture Study.
How China’s Youth Culture May be America’s Best New Fashion Market -Excerpts and Data from Label Networks’ China Youth Culture Study
Label Networks’ 3rd China Youth Culture Study covering Beijing, Shanghai, and Guangzhou reveals that despite the global economic downturn, the tables have turned as American fashion brands discover new market opportunities.