Last weekend one of the most prestigious events in snowboarding, the Burton U.S. Open, took place at Stratton Mountain, VT. Tight competition on well-planned courses and jumps, within several days of festivities, including a celebration of the event’s 30th anniversary, brought the snowboarding industry together for the wrap-up event of the season. In it’s 30th […]
Shaun White and Elena Hight Win Halfpipe Titles at the 30th Burton U.S. Open
Burton Launches Cool Site for Girl Shredders
Backcountry guide for girls from Burton Snowboards’ BurtonGirls.com Just in time for winter, Burton has launched a great new addition to their website called Burtongirls.com featuring an array of stories, images, and video. From Olympic gold medalist Kelly Clark, to Hannah Teter, Rana Okada, Zanna Roberts Rassi, and old-school girl writer favorites such as Tricia […]
Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold
The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.
Mavericks Gets New Organizer-Surfers and Photogs
The legendary big-wave competition at Half Moon Bay has had its fair share of leadership controversy, but perhaps now, it’s on the right path.
Pro Snowboarder Kelly Clark Makes Herstory with 4-Time Win in Halfpipe at the Burton U.S. Open of Snowboarding
The fun and congenial atmosphere of the Burton U.S. Open of Snowboarding continues its tradition of one of the best events in the sport.
Women’s Halfpipe Olympic Snowboarding Results Illustrated Big Maneuvers That Inspired the World
Taking a look at women’s snowboarding halfpipe in the Olympics and what this means for the sport based on performances, young women and our global data, and opportunities in the future.
X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)
Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.
Olympic Round-up: Totally Stacked U.S. Snowboarding Team Means Big Potential for Medal Sweeps; Youth Olympic Games Releases Non-Logo Logo and New Media Campaign
It’s incredible how badly the IOC continues to miss the mark in attracting youth culture, but the good news is that our athletes in snowboarding blow-doors on anyone else.
U.S. Open of Snowboarding Wraps-up with Danny Kass Taking 5th Gold, Torah Bright Taking 3rd Gold, Live Performance with Santigold, Plus More Highlights
North America’s most prestigious snowboarding event highlights top pros and sponsors to watch for the 2010 Olympics in Whistler.
Maverick’s Big-Wave Surf Championship Goes Off in Half Moon Bay with Pummeling 30-Foot Swell; What This Means for Sports TV Viewership Among Youth Culture Surfing
On Saturday, January 12th after months of tracking the patterns of Mother Nature and officially receiving a greenlight less than 48 hours from Contest Director Jeff Clark, the 2007/2008 Mavericks Surf Contest