It sounds like an old AOL story, but Google, owners of YouTube, have announced that they’re enlisting “Hollywood” to generate more views by creating another 25 hours of programming with topdogs in TV spending a $100 million “seed” money. This is YouTube’s largest spending commitment on content so far. The question is, why? At least […]
Tech Giants Competition Heats-up: Google to Launch Fashion Site; Yahoo to Hire 400,000 Contributors, Expanding Crowdsourced Content; Facebook to Launch”Non-Email” Email
Launching into a week of major announcements from the tech giants of the world which could lead to major changes for tech-savvy youth culture.
The Brilliance of 48 Hour Magazine -Redefining Publishing Has Never Been So Fun
Using modern tools such as MagCloud, InDesign, crowdsourcing, web-to-print production, and more, these San Francisco writers pulled-off the unthinkable.
Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds
Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.