
Starting February 22, new rules on credit cards for young people will dramatically change spending patterns among youth culture.
The “After 80s” and the “After 90s” Generation of China In December, we reported on China’s “After %u201880’s” marketplace in “China Youth Culture’s “After %u201880’s” Market Dictating Blogging, Spending, Fashion Trends.” However there’s a younger generation called “After %u201890’s” that is clearly moving into the limelight as the growing middle class of young people continues to emerge.
In honor of Chinese New Year, this week Label Networks takes a look at many important characteristics and preferences among 15-25-year-olds in China, particularly among the middle-to-upper class across Beijing, Guangzhou, and Shanghai, based on fresh results from our 3rd annual China Youth Culture Study 2008. Overall, when compared with our other Global Youth Culture Studies, including Europe, Japan, and North America, the changes from China past studies have been the most significant, indicating that China is the marketplace undergoing the greatest changes across the board.
In honor of the Beijing, Olympics, Label Networks’ releases a complete round-up of top stories from our China researchers from Beijing, Shanghai, and Guangzhou including latest trends in online shopping patterns, the Super Girls phenom, blogging culture, After %u201880’s and After %u201890’s lifestyles from the largest new consumer group in the world.
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