Tag: culture

Fashion Messenger-How T-shirt Statements, The Love Movement, Big Foils, and the Revival of”Frankie Says” Motifs Tell a New Story in the Meaning of Apparel

How an anti-BBC campaign from the %u201880’s UK punk scene strikes a second-coming with a new generation, bringing new meaning to backstory fashion.

Youth Culture and the Power of Politicians, Plus Top Humanitarian and Environmental Heroes and What That Means for Future Forecasts

The perception of politics and “leaders” has changed in America and elsewhere around the world when it comes to youth culture. Label Networks’ fresh data reveals latest shifts in perceptions of politics, government, humanitarian and environmental leaders.

Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture

The differences with fashion in youth culture markets vs. older markets (those 26 ) is that trends often come from the bottom-up, rather than from the 26 top-down. What we mean is that young people tend to pick up their ideas for fashion from each other, from utilitarian means, out of necessity, from the streets, grassroots word-of-mouth awareness, or their surroundings in general, rather than from the latest trends dictated by fashion houses, advertising, or marketing efforts on TV as a prime example.

Top Sneaker Brands Changing Landscape of the Sneaker-Freaker Scene for 2008 Indicate Excellent Opps for New Brands on the Edge; Challenges for Others

The footwear market, especially Sneaker Culture, is fickle, cultish, and fundamental -all aspects that breed new trends and subcultures constantly. While some brands may not have a sneaker line, the results here are still important to understand in terms of the general landscape of preferences, styles, and shopping patterns of this marketplace, particularly the explosion of footwear sales from online retailers. In addition, to many people within this age demographic, their footwear, particularly sneakers, can be their entire “outfit” because such emphasis is placed on their kicks -especially if they’re coveted LTD (limited edition) finds.

London%u201CCred-Report” Part 2 Provides Street-Level Insight on Top Social Activities, Entertainment, Trends Taking Placeamong New Subcultures Across the City

Each year, Label Networks includes “Cred Reports” with our data analysis which provides additional qualitative research to give insight into leading-edge trends that are popular or gaining popularity in each country or specific city. The Cred Reports are written by Label Networks in-field researchers and reporters as well as top young people who can see the state of trends within their country or city from a broad and insider perspective. These Cred Reports provide a unique addition to the quantitative data results and Macro Trend Editorial Summaries in our overall country studies. In this week’s story, we take a look at the Social Activities section of the London Cred Report for 2008.

%u201CWhich best describes how you feel about the United States in terms of the environment your future?”

When asked “Which best describes how you feel about the Untied States in terms of environment?” among 13-25-year-olds across more than 5,000 people from a representative sampling within our second annual Humanitarian Youth Culture Profile Report, one of the most interesting results is by age demographics:

Maverick’s Big-Wave Surf Championship Goes Off in Half Moon Bay with Pummeling 30-Foot Swell; What This Means for Sports TV Viewership Among Youth Culture Surfing

On Saturday, January 12th after months of tracking the patterns of Mother Nature and officially receiving a greenlight less than 48 hours from Contest Director Jeff Clark, the 2007/2008 Mavericks Surf Contest

%u201CWhich of the following affects you most in your daily life?” -Label Networks’ Humanitarian Youth Culture Profile Report Reveals Top Concerns Including Gas, Education, Domestic Violence, Economy, More

Label Networks has asked a very important question to North American youth culture markets: “Which of the following affects you most in your daily life?” Results are part of our new Humanitarian Youth Culture Profile Report (also known as the Green Marketing Report by subscribers) that looks at humanitarian, environmental, and lifestyle issues effecting young people mostly.

Dragon Goes Private, Bucking Trends of Building-up to Get Acquired; Label Networks Looks at Youth Market Consumer Preferences for the Brand, Plus Data on the Size of Market, Spending Patterns, and Opportunities in Optical Lifestyle Accessories

Going niche may have been a strategically good move, however the real story lies within how the market has changed in terms of price points of sunglasses within youth culture, and the new size of market and opportunities presented by the growing importance of youth lifestyle accessories in general.

H&M’s Path of Intercontinental Domination: European American Youth Markets Preferences for the Store/Brand Make H&M the Company to Watch

Taking a look back at 4 years of consumer data regarding H&M from Germany, the UK, France, Italy, Spain, and the United States, the “H&M Profile Report 2008” delivers insight into how this fast-fashion retailer captures the marketplace. Key resource for anyone hoping to move global yet maintain cred in niche markets.