Over the past couple of years, Pharrell Williams has been working with G-Star in terms of their direction on sustainability including the “Raw for the Oceans” capsule collection with his own brand Bionic Yarn which turns plastic bottles that are recycled into wearable denim, which gave G-Star a boost across the board. As more fashion […]
Just in time to remind us all about shopping consciously and sustainably this holiday season, on November 21, 2014, the Cradle to Cradle Products Innovation Institute named its Fashion Positive launch partners, including G-Star RAW, Loomstate, Bionic Yarn, Saitex, and Stella McCartney. Cradle to Cradle Products Innovation Institute launched Fashion Positive as the first and […]
Pharrell William’s has been on a collaboration frenzy these past few months, but one of greatest collabs is his sustainably driven Bionic Yarn. Later this month, during Pitti Uomo, G-Star RAW for the Oceans collection will collaborate with Bionic Yarn to create a new collection which will be available first in various Italian stores before […]