Pharrell William’s has been on a collaboration frenzy these past few months, but one of greatest collabs is his sustainably driven Bionic Yarn. Later this month, during Pitti Uomo, G-Star RAW for the Oceans collection will collaborate with Bionic Yarn to create a new collection which will be available first in various Italian stores before rolling out later across Europe.
G-star is expanding their retail plans across Europe which will carry the collection with new stores in Florence and Milan. The stores are fashioned similar to their G-Star in London whereby the collection and products are presented from which to order the merchandise. This concept of retail is becoming the future as more brands and retailers are realizing that more store space for merchandise is not as economically viable as presenting products and then manufacturing that which is ordered.