Tag: Hanes

Cool Youth Culture Online Marketing Campaigns: Hanes EcoSmart; Levi’s Like Jeans Social Network Features

Two innovative online campaigns get to the heart of youth culture -one with an eco message utilizing YouTube and the other with social network features for shopping.

Top T-shirt Brand Preferences by North American Youth Culture Indicate Vital Changes in Fashion Landscape-Fresh Data from Spring Study 2009

As one of the highest-grossing markets in youth and street fashion, T-shirt brands that score high as favorites indicate where things are headed and why.