Twitter went public yesterday (TWTR), Wednesday, November 6, 2013, offering 70 million shares at a price of $26 per share raising the IPO value to $14.1 billion. (In comparison, Facebook’s IPO last year was $16 billion.) But today, Thursday, on its first day of trading on the New York Stock Exchange, the stock increased in […]
Youth culture today is generationally at ease with computers, touchscreens, smart phones, video cameras, social networks, and gaming platforms. They are so entrenched in internet technology and new ways of social engagement, that they have a different thought process toward fashion, music, sports, spending, and communication patterns. Interestingly, while there’s significant hype on Apple’s iPad […]
While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
Backcountry guide for girls from Burton Snowboards’ BurtonGirls.com Just in time for winter, Burton has launched a great new addition to their website called Burtongirls.com featuring an array of stories, images, and video. From Olympic gold medalist Kelly Clark, to Hannah Teter, Rana Okada, Zanna Roberts Rassi, and old-school girl writer favorites such as Tricia […]
We are especially honored to have been asked to present at the Media Innovation Summit taking place November 30-December 2 in Santa Clara, CA, regarding the latest trends and shifting patterns among youth culture and electronic media and entertainment. The roster of speakers is exciting and diverse, ranging from TV and movie executives, to leaders […]
Web Trend Maps are becoming popular and there’s a reason why -not only do they deliver top trending correlations such as website traffic or Twitter users, it puts the results into an artistic map poster.,NULL,Web Trend Maps are becoming popular and there’s a reason why -not only do they deliver top trending correlations such as website traffic or Twitter users it puts the results into an artistic map poster. ,
Central Tokyo Music Network Map–done as the Tokyo Subway system.
An interesting new technology and music combination utilizes the Tokyo Subway map
Preferences in social networks, number of accounts, key features and usage patterns are all changing yet again, especially for younger demographics indicating the need for fresh business strategies.
User-generated content continues to change the landscape of entertainment and branding strategies in youth culture. Here’s a round-up of latest innovations.