Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]
Girls Got Kicks—And What’s Up with the Sneaker Freaker Female Marketplace
Label Networks’ Mobile Culture Lab to Launch Vans Warped Tour Android App, iPhone App for Skaters’ BiebelsWorld, Apps for Keep-a-Breast Foundation and Center for Biological Diversity
Latest wireless development applications for the youth culture mobile markets to be deployed, ranging from music tours, to skate, to non-profits.
Project Fashion Trade Show Brings Sparkle to Business in an Otherwise Dour Economy with Bustling Aisles, Top Denim Brands, Footwear, Accessories, and Upper-Urban Apparel
Distressed denim, plaids, quality footwear, return to authentic workwear-made-street-savvy reminds us that the ideals of fashion have changed.
Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems
Drawing comparisons to Bread & Butter, Project this time around seemed more its own show with an expanded women’s section, footwear, accessories, and of course latest collections among the world’s leaders in denim.
Agenda Trade Show Offers Tighter, Smaller Show, But Delivers Top Brands Trends in Street Fashion and Action Sports Crossover
Agenda Fashion Trade Show finished up on Saturday January 26, with a successful vibe and energy from its expanded 3-day concept that had many in street fashion thinking that there is hope in this troubled retailer landscape. While the show was smaller this time around, which according to director Aaron Levant was also an intentional move to keep quality high, the show floor was continuously busy with orders being written despite the doomsday economy we’re all now facing. Here’s a quick overview of highlights, but stay tuned for in-depth interviews from Label Networks TV with brands including 10 Deep, ALife, The Museum Group, Aaron from Agenda, Livity, Altamont, Akomplice, Miss Wax, Nikita, Creative Recreation, Cardboard Robot, Hellz Bellz, DCMA Collective, GRN Apple Tree, Keep, Jeepney, Mishka, Beautiful Decay, Obey, In4mation, and WESC.
Agenda Fashion Trade Show Review
Siphoning off the cool-factor from ASR, Agenda captures the buzz of a new crossover culture that includes skate, music, art, street-inspired fashion brands making it a must-see show for anyone looking for what’s next.
Swiv Tackle Circus”Gallertique” Brings Together Fresh Concepts in Retail, Art, Community, Sound Creating a Modern-Day Moulin Rouge for Skaters, Surfers, Artists, Fans of the Lifestyle
Smack in the middle of an economic landscape that has torn retailers apart and sunk galleries into oblivion, up pops Swiv Tackle Circus in Oceanside, CA, a gritty little beach community on the northern edge of San Diego and an outpost for skaters, surfers, and artists. As original as its name, Swiv Tackle Circus has redefined what it means to be a retail store, gallery, and community gathering space. Known as a “gallertique” as in part boutique and part gallery, the 3,500 square-foot space owned by Shaney Jo Darden and Jeff Black, and managed with partners Desiree Dawn Kuhn and Kirsten Kuhn, gives new meaning and hope to the concept of having a business and artistic gathering space that pushes forward creativity and new ideas, rather than constricts life based on outside forces of bad economics. The concept is the epitome of DIY in that it’s so CYOO (create your own oasis).
Top Sneaker Brands Changing Landscape of the Sneaker-Freaker Scene for 2008 Indicate Excellent Opps for New Brands on the Edge; Challenges for Others
The footwear market, especially Sneaker Culture, is fickle, cultish, and fundamental -all aspects that breed new trends and subcultures constantly. While some brands may not have a sneaker line, the results here are still important to understand in terms of the general landscape of preferences, styles, and shopping patterns of this marketplace, particularly the explosion of footwear sales from online retailers. In addition, to many people within this age demographic, their footwear, particularly sneakers, can be their entire “outfit” because such emphasis is placed on their kicks -especially if they’re coveted LTD (limited edition) finds.
Project Inspires Beauty in the Concept of Trade Shows While Providing a Business Platform for Leading Brands Retailers in Denim, Contemporary, Premium Street, Accessorie-Label Networks Bi-Annual Trade Show Review from Spring, 2008
When Project Fashion Trade Show was bought by Advanstar, owners of MAGIC and Pool a couple of years ago, many people wondered if this show could maintain is aesthetic edge, beauty, and most importantly, attraction to top denim brands, premium street, and contemporary. Fortunately, as we walked the halls February 13-15 in Las Vegas, it’s clear that not only has the show stepped-up its program, but continues to attract scores of buyers looking for leading-edge brands.