On-going action in “Surf City” as a monster swell ripped through, attracted scores of people, stoked sponsors, and brought out the best in surf culture. Here’s the inside scoop.
Retail Round-up: Quiksilver Refinances and Re-signs Kelly Slater; Lightning Bolt Makes a Comeback; Zumiez Drops 20.7%
While some in action sports take a beating as the largest surf brand refinances and a popular chain posts drastic drops, there is opportunity in revival as indicated with the re-emergence of an old legacy, Lightning Bolt.
U.S. Open of Snowboarding Wraps-up with Danny Kass Taking 5th Gold, Torah Bright Taking 3rd Gold, Live Performance with Santigold, Plus More Highlights
North America’s most prestigious snowboarding event highlights top pros and sponsors to watch for the 2010 Olympics in Whistler.
Surfing Legend Kelly Slater Wins 9th ASP World Title with Big Win in Spain; plus Surfing Industry Heats-up for Big Waves in Vans Triple Crown of Surf in Hawaii
Most-winning surfer of all time, Kelly Slater scores his 9th ASP World Title giving the industry a boost as the pros heads into big-wave season.
Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities
While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.
Winter X Games Wraps Up with Show-stopping Performances by Shaun White, Gretchen Bleiler; Label Networks Compares Sports in X Games to Favorite Sports to Watch Among Youth Culture
It was a crazy action sports weekend with ASR and Agenda ending in San Diego, and the Winter X Games wrapping up Sunday, January 27th in Aspen. As snow blanketed the mountains in Colorado, ESPN delivered a tight package of winter action sports drama with Shaun White stomping the Men’s Superpipe with a frontside big air, front and backside 1080’s, and a frontside 1260 at the very bottom of the pipe, beating out Japanese phenom Ryo Aono.