The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.
Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold
New Surf Event for NYC: The Quiksilver Pro with ASP and Million-Dollar Purse
Emotional Week in Surfing: Kelly Slater Makes History with 10th ASP World Title; Paddle-outs in Memory of Andy Irons Planned for Hawaii and Huntington Beach; Vans Triple Crown to Launch
Pro Snowboarder Kelly Clark Makes Herstory with 4-Time Win in Halfpipe at the Burton U.S. Open of Snowboarding
The fun and congenial atmosphere of the Burton U.S. Open of Snowboarding continues its tradition of one of the best events in the sport.
Women’s Halfpipe Olympic Snowboarding Results Illustrated Big Maneuvers That Inspired the World
Taking a look at women’s snowboarding halfpipe in the Olympics and what this means for the sport based on performances, young women and our global data, and opportunities in the future.
X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)
Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.
Olympic Round-up: Totally Stacked U.S. Snowboarding Team Means Big Potential for Medal Sweeps; Youth Olympic Games Releases Non-Logo Logo and New Media Campaign
It’s incredible how badly the IOC continues to miss the mark in attracting youth culture, but the good news is that our athletes in snowboarding blow-doors on anyone else.
Billabong Pipeline Masters Wraps-up Pro Surf Season ’09 with Aussie Taj Burrow Winning $90,000; Aussie Stephanie Gilmore Winning Billabong Pro Maui for $25,000
Surfing wraps up its season amidst huge swells on the North Shore of Oahu and Maui providing loads of action for competitors, sponsors, and fans.
Big Wave Surfing’s Legendary Event The Eddie Aikau by Quiksilver Goes Off in Macking 50-foot Waves, Stoking Fans, Sponsors, Media
Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.
Surfing Round-up: $1,000,000 Vans Triple Crown of Surfing Gets Underway; Big-Wave Event Eddie Aikau Invites Announced; ASP Europe President Argues for”Free” Surfing Competition Changes
It’s big wave season which means time for the most prestigious surf competitions among global pros, sponsorship opportunities, and announcements in competition formats for 2010 effecting the industry.