Tag: Label

Highlights from Label Networks Presentation “Music and Action Sports Crossover–Connecting with Youth Culture”

Presentation_cover_200

Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.

Favorite Online Footwear Retailers and Youth Culture Market Preferences Indicate Shifts in Top Brands and Greater Opportunities

Footwear_online_200

In this story taken from our Spring Youth Culture Study 2010 -North America, we examine the results to the question Which online retailer do you purchase footwear from if any?

Internet: How Do You Typically Find Out About New Websites?

Internet-New_websites_200

Fresh data from 13-25-year-olds across North America in Label Networks’ Spring Youth Culture Study 2010 reveals new sources for connecting youth culture to your site.

Sports Participation and Youth Culture: Fresh Data from Label Networks’ Spring Youth Culture Study 2010 Quantifies Preferred Sports vs. Participation

Sports_participation_chart_200

Comparing sports young people do with the sports that are their favorites reveal the crossover effects of various lifestyle traits, such as associated fashion, pros as heroes, influences, and music crossovers.

Label Networks Launches First iPhone App for Global Youth Culture Intelligence, Plus New Technical Division Mobile Culture Lab

Now you can get Label Networks on your iPhone. Mobile Culture Lab also builds on Label Networks’ services to include building creative custom iPhone applications for clients.

Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think

zevsgoogle-thumb_200

Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

Marketing_Music_200

Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.