Tag: marketing

Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders

It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.

%u201CWhich best describes how you feel about the United States in terms of the environment your future?”

When asked “Which best describes how you feel about the Untied States in terms of environment?” among 13-25-year-olds across more than 5,000 people from a representative sampling within our second annual Humanitarian Youth Culture Profile Report, one of the most interesting results is by age demographics:

Brand Messaging for Non-Profits: Label Networks Asks Youth Culture Markets”What’s the Best Way for Non-Profits to Get Their Message Across to You?”

Fresh results from Label Networks’ new set of consumer research questions from a representative sampling of 13-25-year-olds across North America indicate major new trends when it comes to youth perceptions and influences about topics such as non-profits, green marketing, the environment, gun control laws, and humanitarian concerns. In this week’s story, we concentrate on the findings to the question, when it comes to non-profit organizations, “What do you think are the best ways for these non-profits to get their message across?”

Green Marketing Youth Culture Perceptions:”Do you feel that companies are actually making a change by saying they are”Green” or do you think it’s just advertising?” Fresh Results from Label Networks Provides Insight

Each year, Label Networks asks a series of questions to a representative sample of thousands of young people ages 13-25 about their perceptions, influences, and concerns as it pertains to humanitarian issues, green marketing, the environment, “green” sponsorship effectiveness, volunteerism, among other similar topics.

%u201CWhat is the best ONE thing a sponsor can do to grab your attention?” Revealing Results Indicate Important Market Changes

Fresh from the “Sponsorship, Advertising & Marketing Youth Culture Profile Report 2008” preferred types of sponsorship, advertising, and marketing by youth culture markets are revealed, which in this story, are important changes in the best ONE thing that can be done to grab their attention.

Top Advertising and Marketing Types Preferred by Youth Culture Market-Fresh Results from Label Networks'”Sponsorship Advertising Effectiveness Youth Culture Report 2008″

Fresh results from Label Networks’ “Sponsorship & Advertising Effectiveness Profile Report 2008” reveal preferred types of sponsorship, advertising, marketing by youth culture markets, indicating how, where, why innovation in unexpected areas are most effective–challenging “hippos” of corporate America.

Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most

Psychodemographic traits help marketers, advertisers, and sponsors target effective campaigns. In this story, Label Networks reveals new personal self-descriptions of the American youth market, quantifying how certain ads that match lifestyle characteristics resonate most.

Selling Products through Lifestyle Association: The Key To Reaching Global Youth Culture

For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.

Research Results Quantify Marketing and Advertising Type Preferences by Youth Culture and What Works Best for Specific Target Markets

From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.

How Email is Getting”Old” -Fresh Data Trends from Label Networks' Upcoming Spring Report Indicate Changes in Communication Patterns of American Youth Culture

In our upcoming Spring Youth Culture Study 2008, we have an entire section dedicated to communication patterns, new media, and the digital lifestyle of youth culture. In this story, we take a look at the results to the question, “In the past 6 months, how have things changes for you in terms of emailing?”