Tag: marketing

Women and Action Sport-Tracing the Market Potential

Where lifestyle associations matter most and how through action sports, brands can attract young women.

Art for Obama Illustrated Book Edited by Shepard Fairey Featuring Powerful Street Artists Illustrate Grassroots Movement for Change

Now, in illustrated keepsake form, we can see how so-called fringe players in youth culture helped impact one of the greatest elections in history.

%u201CDo you let Corporate Brands (i.e., Energy drinks, Automotive, Food) become friends/followers on your social network profiles?”

Sneak peak at Label Networks’ annual Digital Lifestyle Report 09 reveals which demographics are most interested in friending brands and why.

Improv Everywhere Causes Another”Scene” in Public Spaces with Latest Mp3 Experiment

Here’s a viral, grassroots campaign that spreads via its inescapable hilariousness.

Banksy’s Uber-Secret Summer Graffiti Show in Bristol City Museum Opens and Swoons Floating Armada Arrives at the Venice Biennale

Two more exceptional stories of how street/graffiti artists are impacting the world as we know it, and oh, yes, creating effective grassroots campaigns.

Youth Culture and Social Networks: Fresh Data Shows the Power of the Medium in Communication, Identity, and Marketing Opportunities

Label Networks’ upcoming Digital Lifestyle Youth Culture Report reveals where things are headed in youth preferences in websites, communication patterns, and more. Here’s just the tip of the iceberg.

Levi’s Powersliding”Extreme Sport” Marketing Plan and Other Marketing Oxymorons

While the yPulse Mashup was a great success overall, one concept caught our attention of what NOT to do to reach youth markets.

YouTube and Universal Music Launch Vevo -Online Hub for Music Vids, Merch, Tickets

Vevo anticipation gives Google and the music industry hope for making money somehow.

ScoLar from Japan Stays One Step Ahead of Street Trends in Many Ways Including the Introduction of Reversible Fashion Options

Staying ahead of street trends via fast design, manufacturing, and distribution is more important today than ever. ScoLar figured out how to do it.

Street Art by UK Street Artist Banksy Gets”Framed” by Proud Bristol Fans; Paris Street Artist Andre Chosen as Decorator for Hotel Amour in Paris

Street and graffiti artists continue to rise as the new cultural heroes of our times.