Tag: Mayhem

Metal’s 2nd Annual Revolver Golden Gods Awards Feature Performances by Rob Zombie, Slash, David Grohl, Lemmy of Motorhead, Plus the Latest Metal Fashionistas

Our brethren in Europe often hold metal musicians in the highest circles of fandom compared with the USA. Perhaps a reflection of the economy, bitter aftertaste of lies and deceit, but the Golden Gods popularity indicates that metal is fully back.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

Country Throwdown -In the Spirit of Vans Warped and Rockstar Mayhem, Kevin Lyman and 4 Fini Launch a Country Music Tour

A traveling country tour in the spirit of Warped featuring a diverse line-up, pre-show tailgating, singer-songwriter contests, and lifestyle attractions should make for an historic American tour.

Rockstar Mayhem Fest Embodies What’s-up with Modern Day Extreme Music and with It, Regenerated a New Demo of Metal Fans, Sponsorship Opportunities, and Graphic Fashion

Not just headliners Marilyn Manson and Slayer brought fans to Rockstar Mayhem this summer, but the mash-up coming from All That Remains, Job for a Cowboy, Bullet for My Valentine caused a reverb effect that keeps ears (and new trends) ringing.

Moto X Freestyle Is the Most Highly Anticipated Event to Watch at the X Games with Riders Pulling Massive Airs That Give New Meaning To Extreme

Aussie Blake Williams manages the gold with several pressure-cooker runs that redefined what’s possible in motocross freestyle.

Metal’s Back with Rockstar Mayhem Fest Gearing Up and the First-ever Heavy Metal Music Awards Show, the Epiphone Revolver Golden Gods Awards

America’s first-ever heavy metal awards show honored top old and new acts, featuring Ozzy Osbourne, Slipknot, Megadeath, Metallica, Slayer, and more. Here’s what went down.

Vans Warped Tour Press Conference Kick-off Party in Los Angeles Reveals What to Expect from North America’s Largest Longest-Running Touring Festival

This summer will mark the 14th year for the Vans Warped Tour, with the new summer theme “The Roadtrip Continues” -making it the longest and largest touring festival in North America. With more than 625,000 tickets sold to young people mostly between the ages of 13-20 last year alone, and pre-sales this year already at 24,000 (the most ever), it’s undeniable that the formula for success for this tour is worth serious attention not only to music industry players, but also sponsors, musicians, and fans.

Summer Tours Sponsorship Round-Up: Vans Warped Tour, Rockstar Energy Mayhem, Projekt Revolution, Rock the Bells VI, Download, Detour, Hootenanny, Lollapalooza

Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.

Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America’s Largest Running Tour

The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. The tour kicked-off in blazing heat to a sold-out capacity crowd last weekend, igniting the next break-out bands, unique sponsorship programs, and fashion styles.

Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?

Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.