Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum
Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.
Jimmy Page and Jack White at Premiere of”It Might Get Loud” Documentary by Davis Guggenheim at LA Film Fest Talk About the Impact of the Guitar in Music and Defining Their Voice
The highly-anticipated documentary on the history of the guitar featuring 3 generations of legends, Jimmy Page, Jack White, and The Edge draw star-studded crowd for must-see new movie sure to impact audiences globally.
Vans Warped Tour Kick-off Party Symbolic of What to Expect from Summer’s Largest and Longest Musical Tour
Celebrating its 15th year, Kevin Lyman presented to music industry press and fans what to expect from Warped this summer, including top bands making an impact.
Changing Preferences in Music Venues, Formats, and Shows Quantify Where Things are Headed Not Only for Future Live Music Draws, but Sponsorship Opportunities
A new generation of music fans are demanding significant changes in where and what format works best for them.