Tag: Oceans

Parley for the Oceans X Adidas Brings 3D-Printer Sneakers Made from Ocean Waste to the Forefront Launches A.I.R. Strategy

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More stories are surfacing over the past two weeks that directly address how the fashion and footwear industries are among the biggest contributors to CO2 emissions on the planet during the COP21 conference that took place in Paris. In interesting new story from Business of Fashion, they report on the recent collaboration of Adidas with […]

Adidas Partners with Parley for the Oceans to Deal with Ocean Plastic, Fashion, and Sustainability

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More fashion and footwear brands are raising the stakes when it comes to their initiatives towards sustainability. Like H&M and Kering, leaders in this category, so too has Adidas stepped up their game. This week, the adidas Group announced a partnership with Parley for the Oceans, an initiative dedicated to raising awareness about the beauty […]

Fashion Positive Names Industry Leaders Bionic Yarn, Stella McCartney, Loomstate, More by Cradle to Cradle Products Innovation Institute

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Just in time to remind us all about shopping consciously and sustainably this holiday season, on November 21, 2014, the Cradle to Cradle Products Innovation Institute named its Fashion Positive launch partners, including G-Star RAW, Loomstate, Bionic Yarn, Saitex, and Stella McCartney. Cradle to Cradle Products Innovation Institute launched Fashion Positive as the first and […]

Pharrell Launches Another Collab with His Bionic Yarn, G-Star RAW for the Oceans

PHARRELL WILLIAMS Curates Collaboration Between BIONIC YARN and G-STAR Turning Ocean Plastic into Denim

Pharrell William’s has been on a collaboration frenzy these past few months, but one of greatest collabs is his sustainably driven Bionic Yarn. Later this month, during Pitti Uomo, G-Star RAW for the Oceans collection will collaborate with Bionic Yarn to create a new collection which will be available first in various Italian stores before […]

Body Glove Co-Founder and Wetsuit Pioneer Bob Meistrell Passes at 84

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We just received the sad news that Body Glove co-founder Bob Meistrell passed away. Several years ago, we were fortunate enough to have met him and enjoyed some of his amazing stories about the history of surfing and diving during an unforgettable ride aboard his beloved boat The Disappearance. Our thoughts and prayers go out […]

H&M Launches Two Powerful Campaigns: Fashion Against Aids and Save the Oceans with WWF

Leaders in many ways, from design to new media marketing campaigns, this fast-fashion giant’s latest two campaigns taps into humanitarian and eco-savvy youth culture. Plus, their latest bikini campaign.