![Puma_BMW_200](https://www.labelnetworks.com/wp-content/uploads/2012/02/Puma_BMW_2001.jpg)
Puma’s relationship with BMW since 2004 has been one an interesting example of a unique collaboration of a sneaker/apparel brand with automotive. Both have gained exposure in cross-pollinating their consumer bases by being involved with each other’s brand strategies and marketing. And now, Puma and BMW Motorsport has announced a massively extended partnership. In this […]