Tag: riding

Gatorade Continues Its BMX Support and Launches the All Day Session-3-Part Video Series Featuring Nigel Sylvester -First Stop, Miami

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Seeing the streets of different cities through the eyes and skills of top BMX riders give a fresh perspective on the landscape and the sport.

Top On the”Don’t” List for Bad Fashion for 2010 Goes to Burton as They Unveil the Official USA Olympic Uniforms

Taking a prime opportunity to make the USA shine in a sport we created, Burton’s team uniforms take a major fashion step backwards.

Underground Trends About to Pop -Secrets By Core Fashionistas Revealed in our Quick Round-up from Trade Show Sightings

One of the best things about fashion trade shows are the gems of upcoming trends you can discover from the people who attend. Here are 5 you should know about.

Sneaker Kingpins Nike and Adidas Go Head-to-Head Creating New Footwear Designs for the Olympics Sure to Impact Sneak-Freak Culture; Plus Latest IOC Moves to Attract”Teens” in Another Ill-fated (and Named) Campaign

Things are heating up for the Beijing Olympics next month, including the launch of some 53 different sneaker designs from the titans of footwear, plus an update on how the IOC missed the youth culture boat again.