Tag: Shaun

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.

Skateboarding Potential: What’s It Take to Get the Next Gen Involved

Data from Label Networks’ annual Skateboarding, Snowboarding, Skiing Profile Report reveals ideas for increasing participation.

Metal’s Back with Rockstar Mayhem Fest Gearing Up and the First-ever Heavy Metal Music Awards Show, the Epiphone Revolver Golden Gods Awards

America’s first-ever heavy metal awards show honored top old and new acts, featuring Ozzy Osbourne, Slipknot, Megadeath, Metallica, Slayer, and more. Here’s what went down.

U.S. Open of Snowboarding Wraps-up with Danny Kass Taking 5th Gold, Torah Bright Taking 3rd Gold, Live Performance with Santigold, Plus More Highlights

North America’s most prestigious snowboarding event highlights top pros and sponsors to watch for the 2010 Olympics in Whistler.

Real Merch for Fake Bands Makes Rock Band 2 Even Cooler; Plus a Wrap-up of E3 Video Gaming Conference

Strike a faux-rocker pose with your avatar and create your own $69 figurine. This along with fake band merch now available to add to the interactive entertainment of RockBand 2.

Kmart Launches”Boarding” Apparel Line, Pissing-off Action Sports Industry in Their Attempt to Become the New Target/Wal-Mart, Cool-Shop-Discount-Destination

Not to be outdone by Target’s new collection from Shaun White, Laird Hamilton’s with Steve and Berry’s, nor Wal-Mart distributing OP, Kmart has announced a sort of soft launch of their new action sports inspired collection called “Boarding” to be released in 100 “strategically located” stores this summer (and a possible roll-out to another 1,400 later in the year). While the name is obviously boring, what’s interesting is that the Boarding logo looks like a mash-up between Quiksilver and Rip Curl.

Street Skateboarding Rides the Wave of the Future with New Heights Reached in Technical Skills from Men’s X Games Competition

Ryan Sheckler made a comeback in 3 tough heats against Chris Cole, Paul Rodriquez, and Greg Lutzka during the X Games to reclaim the gold, attributing his win to God’s blessings.

Sports News Round-Up: ASR Launches”Virtue” Trade Show; Shaun White 4 Target Drops; RVCA X Cinelli X Barry McGee Pumps Fixed Gear Cycling’s Cool-Cache-Factor; Surfing in Summer X Games Nixed

Things are heating up in the land of action sports, with top pros turning big-box designers, fixed-gear cycling ramping up another cred-notch, surfing taking another hit, and yes, another “lifestyle” fashion show debuting.

E3 Expo Wrap-up Report: How the Big 3 Plan to Entertain You, Plus Fresh Data on Youth Culture Gaming Patterns with Big Surprises on Who’s Playing More

E3 Expo brings the world of video gaming together with introductions to top new titles, entertainment platforms, and industry expert press conferences. Label Networks delivers what went down, plus fresh data on who%uFFFDs gaming most frequently and who%uFFFDs dropping off.

Skateboarding Vert Almost Yanked from the X Games, Came Back with Top Performances by Stars of the Sport with New Trick Debuts within Jam-Format Stress

Pierre-Luc Gagnon comes back after injury and Big Air nightmares to win gold, knocking Shaun White to a bronze, and Bucky Lasek to silver.