Tag: Shaun

X Games 16 Creates New Heroes in Action Sports in Skateboarding, BMX, MotoCross and Rally, While Showcasing an Entirely New Level of Talent

A recap of the highlights from the men’s competitions at X Games 16 reveals a younger generation of competitors raising the bar in action sports.

X Games 16 Brings Out Top Action Sports Athletes as Well as Sponsorship Campaigns Targeting Youth Culture

Known as the alternative Olympics, this Summer ESPN X Games also attracted some interesting new sponsors, more ethnically diverse fanbase, and action sports enthusiasts to 3 venues in downtown LA.

June Retail Sales for Youth Markets Perform Better Than Expected

Zumiez, Abercrombie, Hot Topic, Limited, Uniqlo report better than expected sales based on several factors, however back-to-school may still be a challenge.

Women’s Halfpipe Olympic Snowboarding Results Illustrated Big Maneuvers That Inspired the World

Taking a look at women’s snowboarding halfpipe in the Olympics and what this means for the sport based on performances, young women and our global data, and opportunities in the future.

Shaun White Wins Olympic Gold Medal in Snowboarding Halfpipe with 1260 Double McTwist

White would prefer his signature trick be re-named the Tomahawk after a giant steak he ate after winning gold at the X Games. Here’s what went down during the Vancouver Games’ most exciting night.

X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)

Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.

Olympic Round-up: Totally Stacked U.S. Snowboarding Team Means Big Potential for Medal Sweeps; Youth Olympic Games Releases Non-Logo Logo and New Media Campaign

It’s incredible how badly the IOC continues to miss the mark in attracting youth culture, but the good news is that our athletes in snowboarding blow-doors on anyone else.

Shaun White Makes the U.S. Olympic Snowboard Team -Now How to Judge Him

New tricks and runs have kept the Grand Prix snowboarding qualifying events to the Olympics very exciting, yet pose a challenge for judges.