Our brethren in Europe often hold metal musicians in the highest circles of fandom compared with the USA. Perhaps a reflection of the economy, bitter aftertaste of lies and deceit, but the Golden Gods popularity indicates that metal is fully back.
Action Sports Round-up: Shaun White to Debut Skate Shoe with Target; Billabong Licenses Plan B; Agenda Snags Winter Sports Brands; Zumiez Up 19.6%
Olympic Round-up: Totally Stacked U.S. Snowboarding Team Means Big Potential for Medal Sweeps; Youth Olympic Games Releases Non-Logo Logo and New Media Campaign
It’s incredible how badly the IOC continues to miss the mark in attracting youth culture, but the good news is that our athletes in snowboarding blow-doors on anyone else.
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.
Billabong Pipeline Masters Wraps-up Pro Surf Season ’09 with Aussie Taj Burrow Winning $90,000; Aussie Stephanie Gilmore Winning Billabong Pro Maui for $25,000
Surfing wraps up its season amidst huge swells on the North Shore of Oahu and Maui providing loads of action for competitors, sponsors, and fans.
Vans Warped Tour Sponsor Activities Provide Insight on What Rocks This Summer in Music Festivals Towards Attracting Youth Culture
Often considered leading-edge in sponsorship programs, here’s was what to expect from Warped’s 15th anniversary tour launching June 26.